Bump & Baby Welcomes New Ownership as Katrin Passes the Torch
[Village of Pinehurst, NC] — [August 1, 2026] — Bump & Baby, a beloved destination for thoughtfully curated baby, children’s, and maternity goods, is entering an exciting new chapter under new ownership. Alissa Jones, a passionate holistic mother of four and longtime supporter of the local shop, has officially taken the reins as the new owner.
Founded with a mission to provide families with safe, high-quality, and intentional products, with an emphasis on choosing Moore County, North Carolina, or made in the USA products first, the Bump & Baby team has built a loyal community rooted in care, trust, and fellowship.
“This shop and the Village of Pinehurst has been my entire life for eleven years and I am humbled every single day by the love, friendship, and effort the entire community has put into breathing life into my little slice of heaven,” said Katrin. “I couldn’t be more excited to hand it over to Alissa and allow her and her family the same opportunity I’ve had to be a steward of this incredibly special place.”
As a dedicated advocate for holistic living, Alissa brings a fresh and grounded perspective to the boutique. Having personally used and recommended many of the products carried in-store for years, she is committed to continuing Bump & Baby’s legacy, while thoughtfully expanding offerings that support modern families in a natural and intentional way.
“I’m incredibly honored to step into this role,” said Alissa. “Bump & Baby has already created something so special, and I’m excited to build on that foundation—continuing to offer products families can trust while creating a warm, welcoming space for our community.”
Customers can expect the same trusted brands and the friendly, personalized experience they’ve come to love, along with new additions, classes, and events, that reflect Bump & Baby’s passion for wellness, sustainability, and motherhood.
For updates, events, and new product launches, follow Bump & Baby on social media and shop the website at www.thebumpandbaby.com
Media Contact:
Bump & Baby, LLC
Katrin Henderson and Alissa Jones
904.377.3136
Instagram: @bumpandbabypinehurst
Facebook: @thebumpandbaby
